For working photographers
Inquiries in your DMs, bookings in your calendar, payments in three apps, and gallery deadlines in your head. This Excel workbook puts them in one place: every inquiry, booking, balance, and gallery deadline, plus your income, pricing, and goals.
Today only: $17 with code FLASH24
What's inside
An inquiry CRM that flags overdue follow-ups, bookings with retainer and balance tracking, a workflow tracker with gallery delivery deadlines, income and expenses with a tax set-aside, a package pricing calculator, and a goal planner, all feeding one dashboard.
Tap any preview to see it full size. Names in the previews are example data.
Updates itself from your other tabs: inquiries and booking conversion, win rate, booked sessions, revenue booked vs. collected, outstanding and past-due balances, shoots in the next 14 days, galleries overdue or due soon, income vs. expenses by month, session-type and lead-source breakdowns, and 2 charts.
Dropdowns for source (Instagram, referral, Google, The Knot, WeddingWire and more), session type, and status from Inquiry to Booked or Lost. Overdue follow-ups turn red; ones due within 3 days turn amber.
Shoot date and time, location, package, price, retainer, and balance with due and paid dates. Shoots in the next 7 days turn amber and unpaid balances past their due date turn red.
Contract signed, retainer paid (filled in automatically), shoot done, culled, edited, gallery delivered, album ordered, and review requested, with a progress %. The delivery deadline is the shoot date plus the delivery days for that session type, with overdue alerts and on-time or late tracking.
Retainers and balances flow in from Bookings by the date paid. Log other income and expenses (gear, software, mileage, second shooter, prints and albums, marketing, insurance, education) and get category totals, a monthly summary, and a tax set-aside at the % you choose.
Enter your yearly overhead, the salary you want, sessions per year, and hours per session to get a required price per session, a break-even price, and your effective hourly rate. Compare 3 packages side by side with profit per package and a verdict against your target. Want to try the math first? Use the free photography pricing calculator.
Revenue goal ÷ average package price ÷ conversion rate gives the bookings and inquiries you need per year, month, and week, next to your actual numbers and whether you're on pace.
Who it's for
Long lead times, retainers and balances, and big galleries. See every inquiry, every balance due, and every delivery deadline before it slips.
Lots of sessions with different turnaround times. Set delivery days per session type and track every gallery from shoot to review request.
Not sure your packages cover your costs? The pricing calculator shows the price you need, your break-even, and what you actually earn per hour.
An honest note: this is a spreadsheet you update yourself. It doesn't send contracts, invoices, or emails for you. If you need automated client workflows, a dedicated studio management app is a better fit.
Pricing
The complete workbook, all 9 tabs.
$34 one-time
Today only: $17 with code FLASH24
FAQ
Microsoft Excel. It's a single .xlsx workbook with no macros and no add-ins, so there's nothing to install or enable. Open it, type in the white and yellow cells, and the formulas do the rest.
It's made for Microsoft Excel. We haven't confirmed that every formula and alert works in Google Sheets or Apple Numbers, so we don't recommend buying it for either one.
No. It's a one-time purchase of $34. You download the file and it's yours to keep and edit.
Yes. The Settings tab holds your session types, inquiry sources, booking statuses, expense categories, alert windows, and gallery delivery days per session type. Change them there and the dropdowns, deadlines, and reports follow. Example rows are labeled EXAMPLE so you can see how everything works, then delete them.
Room for 300 inquiries, 200 bookings, and 400 expenses, which covers a busy year for most solo photographers.
No. It's an organizing and planning tool. The tax set-aside is a savings percentage you choose, and the mileage rates are editable cells (the 2026 IRS rates are preloaded). Check deductions and tax questions with a tax professional.
These are instant digital downloads, so all sales are final. If a file won't open or doesn't work as described, email [email protected] within 14 days and we'll fix it or give you a full refund.
Inquiries, bookings, balances, gallery deadlines, income, pricing, and goals. $34, pay once.
Today only: $17 with code FLASH24
